With lesser than a month’s time in hand, AAP strategically launched a video song with catchy Punjabi beats and songs as it would be contesting with a motive to seize power in the state for the very first time. The song has a line that speaks “Ik Mauka AAP nu” which means “AAP needs one chance to prove itself”.
The poll song, set to catchy bhangra beats, summarizes the party’s poll promises of better and fairer education, diminished electricity, and water bills, and round-the-clock electricity for farming among other things. The four-and-a-half-minute song in Punjabi is a montage of the party’s countless rallies in the state and focuses on the massive crowds at public meetings which were addressed by Party President Arvind Kejriwal and the party’s Chief Minister face Bhagwant Mann. Drone shots were taken which showed people showering their love and affection on Bhagwant Mann and Arvind Kejriwal as they reached out to the electorate.
The Opening shot of the video presented “School for Excellence” as the party leadership has extended its support to protesting teachers of the state and assured that their grievances will be heard and the problems would be solved if the party comes to power through their votes. It has also pledged to improve the condition of education and schools in the state.
The lyrics of the song also speak about how Aam Aadmi Party is an ordinary party pursuing extraordinary works and has vowed to stop corruption if it comes to power. It has promised to remove not just the sand mafia but all other kinds of illegal dealers of Punjab and put a full stop to the Drug Menace in Punjab. The video montage also points out its “beimaan (dishonest)” rivals as the video cuts to photos of Charanjit Singh Channi, Sukhbir Singh Badal, and Amarinder Singh.